When it comes to SEO, one of the criteria that matters a lot is the choice of your web host. Yet that is unfortunately often something often overlooked among webmasters. We will see in this informative article how your web host affects the ranking of your website in the search engines and how to choose a quality web host.
Why your personal email hosting can Affect Your SEO
If your site crashes unexpectedly, it appears on search engines. Finally, your site is visited every day by Google robots. If the crawlers no more find your website, this can degrade the website’s SEO. In addition, the bounce rate of the site will also be influenced which will influence the power of the website in a negative way.
To avoid downtime and receive maximum uptime for your website, you should choose the ideal host available for your website and use monitoring tools.
The second aspect to take into account when testing a web host would be the loading time of a web site. If a web site is slow and requires a long time to load, it will immediately affect your visits.
Matt Cutts, former head of Google’s”Webspam” group, also highlighted the impact of page loading time on website performance.
A faster website is excellent for everyone, but particularly for users. Numerous examples have revealed that quickening user experience leads to increased use. The speed of your site is therefore not only something that may impact your ranking in search engines, it is also something that is helpful for your user experience.
It is universally acknowledged that if a website takes more than two moments to load, visitors are more likely to move on to the upcoming possible option. The loading time of a website’s pages is therefore an extremely sensitive element for its standing.
Lease of hosting servers
Server place plays a vital role in providing your website visitors with a quick browsing experience. The proximity of this server to the target audience allows the viewers to be redirected to your site more quickly.
Each website is assigned an IP address that’s directly associated with the geographical location of your website. Picking a local server will make it effortless to target local audiences and ultimately enhance your site’s ranking in search engines.
But, the positioning of the server also plays a part in the loading time of web pages. To remedy this, it is possible to opt for a CDN which boosts the performance of your sites across the world.
The criteria for picking a web server differ based on the kind of site you handle and the volume of visitors you receive. There’s no one perfect domain and email hosting choice for each kind of web site.
For example, if you’ve got a small site that doesn’t get a lot of traffic, then a shared web host will be enough to support your site.
But if you get hundreds of thousands of visitors a month, using shared hosting will likely have a negative influence on your site’s functionality and positioning. In this case, the ideal solution would be to switch to VPS, dedicated or cloud server hosting.
In order to discover the best SEO friendly hosting company, an overview of those services can be found here. Several criteria can be used to compare the different host. We can cite different offers offered, technical functionality, ease of use, price or customer service. Here are some questions to ask yourself before choosing your supplier:
Does the host have a high degree of functionality?
Does your web host have an automatic backup system or does it utilize a third party plugin?
Could you install or purchase an SSL certificate for your site?
Does your server guarantee a top uptime of your website?
Is there some data or backup warranty?
Can you choose the positioning of your information centre?
Does your best email hosting uk comprise an integrated or third party CDN?
Some Search Engine Optimization optimization tips for your Internet host
Location targeting is a fantastic feature of the Google Search Console tool. This tool allows you to target the right audience internationally, irrespective of your own server place.
If your website includes a local domain such as (.fr, .be, .ch), you do not have to worry about targeting the relevant audience, since they are very likely to obtain it mechanically. On the other hand, if your domain is international like (.com), you have to identify the country you’re targeting at the search bar.
In case you don’t place the target nation in the search console, Google will stick to the IP address to spot the site country that might become a issue later. Using the Search Console optionally enables a global domain name to target a particular country.
Set up an SSL certificate If your site doesn’t look reliable, then Google won’t trust you and you will have difficulty standing. The same is true for your visitors. If your customers do not trust you, they probably won’t purchase your services and products.
An easy way to improve your confidence would be to install an SSL certificate on your site. This will permit the secure exchange of private information. But apart from reassuring your customers, an SSL certificate will also help your website improve its ranking. Since 2014, Google has recognized SSL certificates as a ranking element.